Developer’s Sales Office
Shenzhen Ping An Finance Centre
Media Creativity & Production
For this innovative and stylish show suite, yucolab was responsible for media creativity including production, spatial design, hardware, architectural models, back-end mechanics, lighting and fabrication of the whole space. In the main show chamber, floor to ceiling movable monitor walls showcased a content-wise, 3D fly-through branding animation in panoramic view. The video reflected, dramatically, off a smart glass tiled floor with a supportive frame. The seemingly frosted floor surprised guests by gradually turning transparent, revealing a miniature architectural model of Shenzhen city that lay beneath. Supplement to the animation, a beaming scale model of Ping An Finance Centre rose up through the floor and the entire Shenzhen model lit up, magically highlighting its geographical and transport network advantages. A separate chamber, featuring the retail shopping mall, contained another scale model which automatically swung open revealing the cross section to potential buyers. The show suite also presented an elegant and sophisticated demo office and meeting rooms, designed solely by yucolab. Specially produced iPad software showed several virtual views of the space, when the device detected data sensors in the ceiling of the show space.