yucolab | sh, engaged as the Creative Director, develop and design the exhibit’s methodologies, as well as the content narrative for the first and second zone inside the Volvo Magic Cube.  In Zone 1, the Magic Book diverts corporate history and value of Volvo in a story-telling approach, incorporating a live performance and projection mapping on a mega pop-up book.  An animated sequence of Volvo’s diversified products filled up Zone 2. The entire setting successfully blended Volvo’s products and the visual excitement together.