Challenge of this project is to provide total control of the show suite at the client’s fingertip.  iPod touch is deployed to engage visitors every step of the way: from initiating overhead projection on a Shanghai architectural map to exhibit the city’s transportation network; the kicking off of motion graphics on transparent UMU screen to elaborate the site’s prominent location and accessibility and launching floor elevations on command. The display at the back wall encouraged spatial interactivity, turning transparent and opening after the first presentation, allowing visitors to enter a lounge with a 3D scale model centerpiece.

#work scope: media production