apm Shopping Mall
Hong Kong
Client客戶 Sun Hung Kai Properties Ltd.
Year年份 2003

The key feature of this dimly lit, at times other-worldly show suite is an interactive shadow interface, which projects an animation of letters that fall just like snow. Visitors can use their arms and fingers to catch, lift and play with the falling letters projection. Those letters form lines of promotional slogans that describe what apm offers its tenants. The convenient location of the mall showcased with surprising visual and spatial effects created by an 8-channel video projection, combined with multichannel motion graphics, unique digital effects and frame-accurate synchronization.


#work scope: media production