yucolab was the shortlisted agency, among multinational competitors, in providing a concept design proposal for ‘Alibaba Exhibition Center’ at the Group’s headquarter. To fully realize Alibaba’s Mission “Make It Easy To Do Business Anywhere,” the Center is planned to have aids of multimedia interactive exhibits and a lecture theatre installed with cutting-edge technological presentation tools. Unique multimedia elements and animations are designed to blend into the exhibits, to catch the audience’s attention.