yU+co.[lab]

Due to our familiarity with experiential design, yU+co.[lab} was called upon to create the spatial and audiovisual experience for the Kerry Plaza T3 show suite in Shenzhen. Unconventionally, we designed a wall of LED screens to move back and forth, dynamically rearranging the branding video’s composition to highlight certain points. To further enhance the visual effect, we also installed irregular hologram screens next to the architectural model. Touch screen capability was embedded in an adjacent chamber. By selecting an interactive object depicted on a screen, a corresponding real-life object would light up behind the semi-transparent glass. The result was a sleek, technologically advanced suite that potential clients could seamlessly explore in both physical and digital space.

  • Client: Kerry Properties Ltd.
  • Venue: Shenzhen, China
  • Date: 2011
  • Tags: Motion Graphics, Interactive, Developer's Show Suite, Conceptual Design, Video Production
‘Shenzhen Kerry Plaza T3’ Show Suite
‘Shenzhen Kerry Plaza T3’ Show Suite
‘Shenzhen Kerry Plaza T3’ Show Suite
‘Shenzhen Kerry Plaza T3’ Show Suite