yU+co.[lab]

This is the first yU+co.[lab} project for AVIC Real Estate, covering from conceptual design to creative multimedia content, as well as spatial design of an innovative show suite for Shenzhen AVIC City Grade A office complex. A unique geometric pattern is specially created as the key element of the interior: the elongated reception desk at the lobby match perfectly with the geometry on the wall behind. On the other side of the lobby, while the window shades are closing, a gigantic diamond-shaped installation on the floor starts to evolve! Such installation turned into a ‘cab’ after unfolded, that offer space for visitor to sit inside and appreciate the AVIC’s introductory animation projection. After projection ends, a hidden entrance unveiled automatically, leading visitors to enter the next chamber housed with a panoramic screen featuring a fly-through animation of the site. In the next room, an enormous multi-touch hologram display is set in front of the architectural model that gives further details of the site in a way enhanced with carefully arranged multimedia and lighting effect. When show ends, visitors will proceed to the meeting zone by passing through a sample flat of the office complex. Designed also by yU+co.[lab}, interior of this show flat realized all aspect of a genuine Grade A office.

  • Client: AVIC Real Estate Holding Co. Ltd.
  • Venue: Shenzhen, China
  • Date: 2013
  • Tags: Motion Graphics, Interactive, Developer's Show Suite, Conceptual Design, Video Production
'Shenzhen AVIC City' Show Suite
'Shenzhen AVIC City' Show Suite
'Shenzhen AVIC City' Show Suite
'Shenzhen AVIC City' Show Suite
'Shenzhen AVIC City' Show Suite